Win-back offers for auto-renewable subscriptions now available

You can now configure win-back offers — a new type of offer for auto-renewable subscriptions — in App Store Connect. Win-back offers

App Store submissions now open for the latest OS releases

iOS 18, iPadOS 18, macOS Sequoia, tvOS 18, visionOS 2, and watchOS 11 will soon be available to customers worldwide. Build your apps and games using

Apple today unveiled breakthrough health features coming to Apple Watch and AirPods Pro 2 to help users better manage their

Apple announced an industry-defining design for AirPods 4, five new AirPods Max colors, and a hearing health experience with AirPods

Apple Watch Ultra 2 gets a striking new black titanium finish, enhanced with features in watchOS 11.

Apple Intelligence will start rolling out next month with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with additional features

Apple today announced iPhone 16 and iPhone 16 Plus, designed specifically for Apple Intelligence, an easy-to-use personal intelligence system.

Apple unveiled Apple Watch Series 10, featuring a refined design and bringing new capabilities to the world’s most popular watch.

Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence and innovative pro camera features.

Apple Arcade is adding eight new games to its evolving collection of more than 200 fun titles.